I am interested in how design philosophies and visual systems shape aesthetic norms, identities and ways of living, and how these norms influence social relations, cultural boundaries and power.
I am particularly interested in how designers construct boundaries around culture and ways of living through visual language, aesthetic judgement and design philosophies, and what forms of social and cultural power these practices produce.
I see design not simply as a means of addressing functional or service needs, but as a way of investigating how culture, society and technology shape the ways in which we perceive, identify and live in the world.
My practice spans branding, digital media, photography and typography, through which I explore these questions across different visual and cultural contexts.